It’s clear that branding is one of the most important steps you, as a business, will pursue. You don’t have to be large company or organization to need it. With so much discussion, so many web sites, periodicals, and reference materials available, it’s obviously a hot topic. So, exactly what is branding? In a few…
After glancing through this week’s sales circulars, I’ve begun to wonder about the many lame, meaningless platitudes that companies use as a poor excuse for a slogan or tagline. These include gems like Co-Op’s “My Co-Op. My community. It’s where I belong.”, Walmart’s “Save money. Live better.”, and Pharmasave’s “Live well. Enjoy life.” I’ve…
If you’re a savvy business owner or manager, you’re likely already aware of the importance of having a logo to represent your company. Just as you almost certainly wouldn’t have a storefront with dirty windows or drive a dilapidated clunker with your company name on it, a logo says something about your company. It also…
It’s not always easy to make promises, and sometimes it’s prudent not to. After all, who wants to disappoint? In my business, the flow of work can be exceedingly chaotic, frequently with clients appearing in droves, and, as luck would have it, all needing things at the same time. To make things even more challenging, they’ll…
Working as a freelance graphic designer and web site developer can be wonderful most of the time. It’s not always roses and sunshine, and you often have to work extremely long days, weekends, holidays, etc., but, at least for me, it’s very much worth doing something you’re passionate about and being appreciated for your…
At some point, you, as a business person with a sense of progress and desire for profit, decide you’re going to have a web site. You weigh the pros and cons of hiring a professional to do it for you as opposed to trying to tackle the job yourself. Whether you decide on one…
David Airey, a graphic designer specializing in logo design, is holding an unprecedented anniversary prize giveaway. There’s more than $4,000 worth in free prizes! Find out how to enter by reading the details on David’s logo designer blog. Don’t miss this incredible event! Here’s just a small selection of prizes (and there are many, many…
Logo design has become a popular item with my company! Business people, especially in Nova Scotia’s Annapolis Valley, are starting to realize that an elegant, quality design is a worthwhile investment. With so many ready-made logo companies and wannabe designers doing this work part-time, people seem to appreciate experience, focus, and professionalism. One of the things I do is try…