Having been comfortably — and uncomfortably, a few times — on both sides of a professional-client relationship for most of my adult life, I’d like to share a few observations about approaches I’ve found to be useful in creating an optimal connection. It mostly boils down to common sense and courtesy, but these often…
After glancing through this week’s sales circulars, I’ve begun to wonder about the many lame, meaningless platitudes that companies use as a poor excuse for a slogan or tagline. These include gems like Co-Op’s “My Co-Op. My community. It’s where I belong.”, Walmart’s “Save money. Live better.”, and Pharmasave’s “Live well. Enjoy life.” I’ve…
Logo design has become a popular item with my company! Business people, especially in Nova Scotia’s Annapolis Valley, are starting to realize that an elegant, quality design is a worthwhile investment. With so many ready-made logo companies and wannabe designers doing this work part-time, people seem to appreciate experience, focus, and professionalism. One of the things I do is try…