Archive For The “Thoughts” Category

Fresh, Old Suggestions for Design Professionals

Fresh, Old Suggestions for Design Professionals

  Having been comfortably — and uncomfortably, a few times — on both sides of a professional-client relationship for most of my adult life, I’d like to share a few observations about approaches I’ve found to be useful in creating an optimal connection. It mostly boils down to common sense and courtesy, but these often…

Seven thoughtful tips for newbie design freelancers

Seven thoughtful tips for newbie design freelancers

If you’re starting your own freelance business in graphic design or aspire to become a designer, there is a world of opportunity that awaits you. If you’re talented, have some experience (the more, the better, of course), and have the tools of the trade, you’re all set, right? Well, let’s just say it’s a start….

Working with a Graphic Designer

Working with a Graphic Designer

  Here are some important things to consider in choosing to work with a graphic designer:   Look at their portfolio to see if you like their style, direction, and flexibility. Size them up. Do you know anyone who has dealt with this individual or firm?  If so, find out what their experience have been…

Sense and Sensible Slogans

Sense and Sensible Slogans

  After glancing through this week’s sales circulars, I’ve begun to wonder about the many lame, meaningless platitudes that companies use as a poor excuse for a slogan or tagline. These include gems like Co-Op’s “My Co-Op. My community. It’s where I belong.”, Walmart’s “Save money. Live better.”, and Pharmasave’s “Live well. Enjoy life.” I’ve…

Sowing and growing… relationships

Sowing and growing… relationships

We all have relationships. That’s a special, wonderful part of being social creatures. Most of us have parents, siblings, cousins,  uncles, aunts, nieces, nephews, grandparents, and/or children. We have spouses, partners, friends, colleagues, mentors, protegés, employees, bosses, clients, patrons, rivals, enemies, admirers, followers, and guides. That’s just a sampling of the relationships that we experience as humans….

Some Thoughts About Logos

Some Thoughts About Logos

If you’re a savvy business owner or manager, you’re likely already aware of the importance of having a logo to represent your company. Just as you almost certainly wouldn’t have a storefront with dirty windows or drive a dilapidated clunker with your company name on it, a logo says something about your company. It also…

Graphic Design Quality and Managing Expectations

Graphic Design Quality and Managing Expectations

It’s not always easy to make promises, and sometimes it’s prudent not to. After all, who wants to disappoint? In my business, the flow of work can be exceedingly chaotic, frequently with clients appearing in droves, and, as luck would have it, all needing things at the same time. To make things even more challenging, they’ll…

Zen and Clients

Zen and Clients

  Working as a freelance graphic designer and web site developer can be wonderful most of the time. It’s not always roses and sunshine, and you often have to work extremely long days, weekends, holidays, etc., but, at least for me, it’s very much worth doing something you’re passionate about and being appreciated for your…

Preparing for your Business Web Site

Preparing for your Business Web Site

  At some point, you, as a business person with a sense of progress and desire for profit, decide you’re going to have a web site. You weigh the pros and cons of hiring a professional to do it for you as opposed to trying to tackle the job yourself. Whether you decide on one…

Logo Design Process

Logo Design Process

Logo design has become a popular item with my company! Business people, especially in Nova Scotia’s Annapolis Valley, are starting to realize that an elegant, quality design is a worthwhile investment. With so many  ready-made logo companies and wannabe designers doing this work part-time, people seem to appreciate experience, focus, and professionalism.     One of the things I do is try…

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