Archive For The “tagline” Category

Some Branding Tips

Some Branding Tips

It’s clear that branding is one of the most important steps you, as a business, will pursue.  You don’t have to be large company or organization to need it.  With so much discussion, so many web sites, periodicals, and reference materials available, it’s obviously a hot topic.  So, exactly what is branding? In a few…

Sense and Sensible Slogans

Sense and Sensible Slogans

  After glancing through this week’s sales circulars, I’ve begun to wonder about the many lame, meaningless platitudes that companies use as a poor excuse for a slogan or tagline. These include gems like Co-Op’s “My Co-Op. My community. It’s where I belong.”, Walmart’s “Save money. Live better.”, and Pharmasave’s “Live well. Enjoy life.” I’ve…

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