Village of Canning, Nova Scotia: Branding by MGC With some planning and design help from Michael Gabriel Communications (MGC), there’s now a new logo, tagline, slogan, and welcome signs for Canning Village, Nova Scotia. These are part of some exciting branding efforts helping to revitalise this vibrant, charming, and very friendly community! “Always…
Having been comfortably — and uncomfortably, a few times — on both sides of a professional-client relationship for most of my adult life, I’d like to share a few observations about approaches I’ve found to be useful in creating an optimal connection. It mostly boils down to common sense and courtesy, but these often…
It’s clear that branding is one of the most important steps you, as a business, will pursue. You don’t have to be large company or organization to need it. With so much discussion, so many web sites, periodicals, and reference materials available, it’s obviously a hot topic. So, exactly what is branding? In a few…
If you’re starting your own freelance business in graphic design or aspire to become a designer, there is a world of opportunity that awaits you. If you’re talented, have some experience (the more, the better, of course), and have the tools of the trade, you’re all set, right? Well, let’s just say it’s a start.…
Here are some important things to consider in choosing to work with a graphic designer: Look at their portfolio to see if you like their style, direction, and flexibility. Size them up. Do you know anyone who has dealt with this individual or firm? If so, find out what their experience have been…
After glancing through this week’s sales circulars, I’ve begun to wonder about the many lame, meaningless platitudes that companies use as a poor excuse for a slogan or tagline. These include gems like Co-Op’s “My Co-Op. My community. It’s where I belong.”, Walmart’s “Save money. Live better.”, and Pharmasave’s “Live well. Enjoy life.” I’ve…
We all have relationships. That’s a special, wonderful part of being social creatures. Most of us have parents, siblings, cousins, uncles, aunts, nieces, nephews, grandparents, and/or children. We have spouses, partners, friends, colleagues, mentors, protegés, employees, bosses, clients, patrons, rivals, enemies, admirers, followers, and guides. That’s just a sampling of the relationships that we experience as humans.…
If you’re a savvy business owner or manager, you’re likely already aware of the importance of having a logo to represent your company. Just as you almost certainly wouldn’t have a storefront with dirty windows or drive a dilapidated clunker with your company name on it, a logo says something about your company. It also…
It’s not always easy to make promises, and sometimes it’s prudent not to. After all, who wants to disappoint? In my business, the flow of work can be exceedingly chaotic, frequently with clients appearing in droves, and, as luck would have it, all needing things at the same time. To make things even more challenging, they’ll…
Working as a freelance graphic designer and web site developer can be wonderful most of the time. It’s not always roses and sunshine, and you often have to work extremely long days, weekends, holidays, etc., but, at least for me, it’s very much worth doing something you’re passionate about and being appreciated for your…